Case Studies
New Market Entry Faces Opposition:
A client’s good corporate reputation was challenged by bad actor competitors. We developed a media strategy to support their efforts, including narrative development, media relations, and targeted communications all to benefit the client and achieve project approval.
Business Contract Negotiation:
When a client was facing a challenging negotiation that threatened its existence, we launched a multifaceted public relations campaign that included op-eds, geo-fenced ads, and targeted media outreach in an effort to help achieve a favorable result.
State Budget Funding Request:
An industry group needed a substantial increase in funding from the state for its industry. We organized stakeholder outreach, placed op-eds, ran a targeted digital ad campaign, and activated grasstop influencers and grassroots activists. The result was a substantial increase in funding.
State Agency Action:
Facing enforcement action from a state agency, we utilized media relationships to ensure fair, unbiased stories that reduced the political pressure to act. We activated grasstops influences of similarly situated organizations to persuade decision-makers and ultimately achieve a favorable outcome.
Changing Historic Use of Land:
Tale of two projects.
No relationships, no press outreach, no targeted social media outreach, no site evaluation.
Local stakeholder mapping and intelligence gathering, on background with experts, rapid response, multi-month digital ad strategy.
Business Expansion:
Needed a favorable location to expand and a desire to be a part of the community not in conflict with the community.
Combined on-the-ground work in the community with cutting-edge technologies to profile potential locations.
Comprehensive Report included:
- Opposition Group Strength
- Regulatory Review
- Political Review
- State & Local Incentives
- Local Relationship Development