PERCEPTION
Customers have long shopped at Target for their “cheap-chic” products. Increasingly,they are frustrated about items missing on shelves, long checkout lines and products locked up to prevent theft. It’s not fun to shop there anymore one customer said.
WHY IT MATTERS: Target keeps losing market share to Wal-Mart and Amazon putting the once popular retailer in financial jeopardy.
KEY TAKEAWAY: Perception matters, and not even a store as popular as Target once was is immune from what people perceive. Act early, don’t wait to address potential perception problems or perception will become your reality.
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